Branding
Digital Marketing
Papaya
Regular customers spend 67% more than new customers. To ensure repeat sales and customer engagement, we used special marketing tools and developed a unique trading strategy.
We have developed a unique trading strategy
Branding, valuable content and presentation in digital. We received a mention in vogue.ua and several other fashion magazines. We work not only on content and advertising but also on the brand's reputation, partnerships, and scaling.
Research
We carefully talked with the business owners, listening to their wishes, vision, and philosophy of the brand, and got acquainted with its history. This helped us achieve a strong connection and synergy with the brand.
Interviews
Customer and expert interviews clarified audience needs, pain points, and fears. Analyzing competitors' strengths, weaknesses, and market conditions aided in crafting a precise, high-quality strategy.
For the large-scale implementation of business goals, we use specific marketing tools.
Influencers
To increase popularity and sales and form a positive opinion, we use the tool of cooperation with influencers of Ukraine.
Newsletter
Subscribe to our newsletter for updates on the season's trends. We got valuable information about the target audience and warm leads.
Led magnet
Led magnet, in cooperation with a stylist, developed wardrobe capsules, which increased the client's average purchase price.
Giveaways
Stylist's seasonal giveaway: Unique codes for participants; 30% used the coupon.
Loyalty system
A named digital card with NFC for easy use. Earn points and redeem them for discounts on new collection items. This system helps gain loyal customers and an edge over competitors.
UGC content
Stimulated UGC with shopping & stylist giveaway. Result: 10k+ new Instagram followers.
