LOVARE is a Ukrainian tea brand that sets trends in the market and creates unique tea compositions in various formats.
SMM
Content Marketing
Strategy
Advertising
Communication
Platforms
28K+
@lovareukraine
42K+
/LOVAREUkraine
14K+
@lovare_ukraine
Targets
Create a community platform for tea connoisseurs
To convey company values and enhance brand loyalty
Increase brand awareness and attract new target subscribers
Increase organic reach and interaction with publications in general
Our Tasks
Developing an SMM strategy
Creating visual and textual content that communicates the benefits, values, and uniqueness of the tea brand
Launching targeted advertising (the main goals are engagement and reach)
Communicating with users (dealing with negativity, promptly responding to comments and direct messages)
Launching raffles and contests
Motivation to create UGC
Collaborating with opinion leaders
Implementation
We organize professional photoshoots and video shoots for advertising campaigns;
Create engaging Instagram Stories with various types of activation;
Run ads to segmented audiences;
Maintain regular columns relevant to the target audience. For example, we launched the section "Heartwarming stories about tea", where users on their initiative write stories related to tea drinking, compose poems and prose.
We also cooperate with the blogger and confectioner Lisa Glinska, and thanks to this section each month subscribers receive a new recipe of sweets, which go perfectly with a certain LOVARE tea. We prepare not only sales posts, but also focus on informative, educational content about tea, for which we receive high-quality feedback from the audience.
Result
Doubled the number of subscribers
Reached the mark of one million users reached per month
We are featured in stories every day
Used the Instagram mask more than 3.5K times, with no extra motivation
Received positive comments on 95% of posts from subscribers
