Marketing
Branding
Kredens Cafe
"Walking through the charming streets of the old city of Lviv, you will involuntarily feel this unsurpassed aroma of coffee that will inspire the spirit of the town's greatness. Under the prism of an incredible atmosphere, you will discover this city in all its charm. Delicious coffee is the business card of my hometown - Lviv."
Roksolana Trostianska
Founder & CEO, Agiotage
Kredens is…
A place where you can go for a cup of happiness and warmth. A space full of energy, it's a place where you can talk to the barista like a good old friend. Work on your project, hold a meeting or relax listening to a pleasant playlist in a comfortable chair.
Sell through the History of Brand
The history of Kredens began in 2010 when the first coffee shop in the "coffee to go" format was opened. They enchanted Lviv residents so much that later new pawnshops started to appear until everything turned into a large chain.
In the beginning, we thoroughly got acquainted with The team's life and their approach to communication with clients, business history, the features of the Kredens brand, its values and philosophy. After conducting marketing research, we identified specific target audience groups with which we will work.
Increase the popularity of coffee shops in the country
Increase the number of visitors
Attract an existing audience to UPG content
To bring closer and strengthen the connection of the audience with the brand
We created a content channel on the TikTok to realize the first goal.
We expected to get organic audience growth without using paid advertising. Here are our results after a two-week trial period:
To get a direct connection with the client on a higher level, it's necessary to bring our brand into the client's daily life, into their private space.
In this way, the goal was achieved. Customers started using and sharing stickers with friends, mentioning Kredens in their content.
Periodically, they participate in festivals, contests, competitions, and master classes.
To strengthen the audience's connection with our brand, we actively distribute content about Kredens on social networks, sharing insights into its life.
Achievement badges
The Kredens brand has a system of employee awards through personal achievement badges. They are created to attract employees to develop and work for the benefit of the development of coffee shops and constantly improve the level of work with customers.
After talking with the Kredens team, we realized that visitors are often interested in the meaning of barista icons, so we decided to shed light on this on media platforms in a simple and creative way.
Each badge is given to an employee for achievements such as:
LATTE ART MASTER
Awarded for stable and professional mastery of the latte art technique.
BARISTA
After at least first coffee training in Kredens
