Grand Hotel Casino & Spa is located in the very center of Lviv. Just two minutes from Rynok Square or opposite the Opera House.
About the project
Grand Hotel Lviv is a luxury boutique hotel located in the heart of Lviv, Ukraine. With its rich history, stunning architecture, and impeccable service, Grand Hotel Lviv has earned a reputation as one of the top destinations for travelers seeking an authentic European experience. However, the hotel faced challenges in reaching a broader audience and maximizing its online presence. This case study examines how a strategic digital marketing campaign transformed Grand Hotel Lviv into a thriving business.
Challenges
Limited Online Presence: The hotel had a beautiful website but struggled to generate traffic and conversions.
Competition: There was stiff competition from both local and international hotels in Lviv
Seasonality: Tourism in Lviv is seasonal, making it essential to maximize bookings during peak seasons
Low Engagement on Social Media: The hotel's social media channels had low engagement and follower counts
About the project
Search Engine Optimization (SEO)
To increase organic traffic, the hotel invested in SEO. They identified relevant keywords related to Lviv tourism and optimized their website content accordingly. This helped the hotel rank higher on search engine results pages (SERPs), driving more organic traffic
Pay-Per-Click (PPC) Advertising
Grand Hotel Lviv ran targeted PPC campaigns using platforms like Google Ads and social media advertising. They focused on keywords related to Lviv tourism and special promotions. By optimizing ad copy and targeting, they achieved a higher click-through rate (CTR) and a lower cost per click (CPC).
Content Marketing
The hotel started a blog, creating valuable content about Lviv's attractions, culture, and events. This not only engaged readers but also improved SEO. They also used email marketing to promote blog posts and special offers to their subscriber list.
Social Media Engagement
The hotel improved its social media presence by posting high-quality photos, engaging with followers, and running contests. They collaborated with local influencers to showcase their hotel and the city, increasing their social media reach.
25K+
@lifestyle_avalon
Results
Increased Website Traffic: Grand Hotel Lviv's website traffic increased by 150% within the first year of implementing the digital marketing strategy
Improved Booking Conversions: The website's user-friendly design and informative content led to a 30% increase in online bookings
Higher Search Engine Rankings: The hotel now consistently ranks on the first page of Google for relevant keywords, boosting organic traffic
Successful PPC Campaigns: The PPC campaigns achieved a 25% increase in CTR and a 15% reduction in CPC, resulting in a higher return on investment (ROI)
Engaged Social Media Following: Social media engagement and follower counts tripled, increasing brand visibility and trust
Revenue Growth: Overall, Grand Hotel Lviv experienced a 15% increase in revenue in the first year of the digital marketing campaign
Conclusion
Through a comprehensive digital marketing strategy that included website optimization, SEO, PPC advertising, content marketing, and social media engagement, Grand Hotel Lviv successfully transformed its online presence and increased its revenue. This case study highlights the importance of a holistic digital marketing approach in today's competitive hospitality industry. Grand Hotel Lviv's success story serves as an example for other hotels seeking to thrive in the digital age.
