Marketing
Branding
Apple City
It is easy to bring new customers, but how to keep them? Did you know that cold leads often do not even pay for themselves if they do not make repeated purchases?
Strategic task
In a saturated market with several leaders with the most incredible popularity in the country, this store occupied a position in the shadow of the leaders. They could interest people with something unique, close the audience's distrust and create a positive reputation for their network of stores and services. But for this, they need a voice: the voice of positioning, working with the client, benefits and quality service.
In the beginning, we thoroughly got acquainted with The team's life and their approach to communication with clients, business history, the features of the Kredens brand, its values and philosophy. After conducting marketing research, we identified specific target audience groups with which we will work.
The primary mission was to create something unique, stand out from the competition, and tell people about it, Increasing customer lifetime value. It was with such a request that they turned to our team.
Having determined the business's main goals, my team concluded we needed a tool to bind the audience to this store.
However, why should someone turn to us? What is the benefit for him? After active discussions, we come up with a idea to create a unique loyalty system.
However, creating a loyalty system and launching it takes much work. In the process of creation, we had many issues:
How to build it so that customers want to join this system?
Research
To make a genuinely high-quality product and bring it to fruition, we conducted a special interview with potential users where we determined all the wishes, pain points, needs, and solutions the audience offers.
Analysis
Having analyzed in detail all input data, wishes from the client and additional information, we could implement our idea in a high-quality manner.
Apple City Resident
Apple City is a loyalty system in the format of a membership club, which provides for its members and a unique approach to each 'resident.'
The idea is that every resident of Apple city receives special offers and benefits as he is a club member. There is also a particular system of points that the user gets for performing specific actions. With the help of these points, you can get a discount, accessories, or unique merchandise from the store.
We encourage you to remain our regular customer and can provide the following benefits:
Obtaining personal data that we can use for the success of advertising campaigns.
Frequent distribution in social networks, with organic advertising from the customers themselves.
A unique offer, the tool which competitors do not have.
Receive new clients of members for using the referral system tool.
(for this, the customer will receive points)
Customer loyalty: it no longer makes sense for the customer to turn to a competitor.
Sale of accessories and additional devices.
How do you get new customers?
When buying a device in an offline store, a new customer receives information about club membership and all the benefits he will receive. That's all.
We tell people with the help of an advertising campaign.
When buying on the website, you can get information and become a club member in one click.
We organized the shooting based on strategic goals and the style of interaction with the audience. Each element should show customers their style and mood.